This brief was to create a new drink to be sold at Bestival 2016. I came up with the Unicone, based on Bestival's mantra to dress up and invented a practical - but also fun - cup design that celebrates this. The idea of the Unicone, is that once you have finished drinking it, the cup can be turned into an item of fancy dress - the wackiest the better!
To compliment Bestival 2016's theme, the designs are geometric styled - colourful by day, glow in the dark by night.
I made 3D prototypes out of thick paper and covered them in UV paint to create this promo trail.