13th Street

Case Study

A digital first identity for NBCUniversal’s global crime brand. 


Red Bee Creative developed a set of brand imprints: platform agnostic and instantly recognisable visual signatures that are the foundation of the brand’s identity. Brand imprints include classic design elements (colour, font, logo) as well as unique brand stamps that relate to a brand’s positioning.

My job was to create a case study to show off the best and most significant elements of the brand to be entered into awards for D&AD and DRUM.